This wellwritten book presents a comprehensive, uptodate and clear exposition of the concepts of strategic management in an easytounderstand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, Ebusiness, technology and innovation, organisational change, small business, family business and nonprofit organisation are discussed in Part VI
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This wellwritten book presents a comprehensive, uptodate and clear exposition of the concepts of strategic management in an easytounderstand language. The text is divided into eighteen chapters under six parts. Part I explains nature, evolution and process of strategic management. In Part II, vision, mission, business definition, business model and other components of strategic Intent are described in detail. Part III contains strategy formulation at both corporate and business levels. SWOT analysis and strategic choice are the major contents of this part. In Part IV, issues in strategy implementation are discussed. Strategy evalution and control are explained in Part V. Strategic issues in international business, Ebusiness, technology and innovation, organisational change, small business, family business and nonprofit organisation are discussed in Part VI
Brand | S. Chand Publishing Ltd |
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