MBA'S Guide to the Internet
Author: Nelson, Stephen L.
Brand: New Age International Pvt. Ltd
Description of product
The MBA's Guide to the Internet: The Essential Internet Reference for Business Professionals is the only book that specifically describes how the business professional can more easily, more productively and more powerfully use the Internet as a business tool: The first part of the book provides Quick Primers that move you to professional proficiency in all Internet skill categories, including how to connect to the Internet and how to use popular tools like the web, e-mail, newsgroups, mailing lists and even other more esoteric Internet tools like FTP, Chat, streaming video and audio and Telnet. The second part of the book-and a distinguishing feature-provides deep, rich coverage of those Internet services that are essential tools for business users: Internet search engines, fee-based services (such as Lexis-Nexis and Dun and Bradstreet), directories of business and government Internet resources and wireless Web and e-mail services. The last part of the book provides thorough, step-by-step plans for accomplishing common Internet business projects, including setting up a Website, setting up a Web store, publishing an e-mail newsletter, publishing PowerPoint presentations to the Web, using the Internet for recruiting and implement, setting up and using a personal or small business online banking system and setting up and managing an online investment portfolio. Because the main chapters of the book describe how to use the Windows versions of Microsoft's Internet Explorer and Outlook Express programs, appendices explain how to use Netscape Navigator and Messenger and the Macintosh versions of Intent Explorer and Outlook Express. Written for business who wants to use the Internet, MBA's Guide to the Internet works for business users with graduates, degree and undergraduate degree in business or a related field---and for anyone else who's serious about turning the Internet into a tool for making better business decisions.
Renting Guidelines
Specification of Products
| Brand | New Age International Pvt. Ltd |
