"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. 583101 Bellari IN
Kendriya Vidyalaya Ballari
"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. Bellari, IN
+918050151380 https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.settings/5256837ccc4abf1d39000001/5b928defbda50e15d4c76434-480x480.png" [email protected]
9788121922166- 5bb327a94564f04bf64cf728 MARKETING A STRATEGIC ORIENTATION https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.products/5bb327a94564f04bf64cf728/images/5bb327a94564f04bf64cf729/5bb327ab4564f04bf64cf745/5bb327ab4564f04bf64cf745.jpg Book Summary of Marketing ; A Strategic Orientation CONTENTS: PART I: Introduction Marketing and strategy:An interface Towards strategic marketing management PART II: Identifying strategic marketing position Scanning environmental influences Industry analysis Competitor analysis Customer analysis PART III: Idenifying strategic marketing capability Internal analysis Identifying competitive-books advangage Market selection PART IV: STRATEGIC MARKETING DECISION Strategic product planning Strategic pricing Strategic promotion Strategic distribution PART V: Managing strategic marketing efforts Organising and controlling stragegic marketing Bibliograhy 9788121922166-
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S. Chand Publishing Ltd
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MARKETING A STRATEGIC ORIENTATION

MARKETING A STRATEGIC ORIENTATION

Author: ?Grover Sk

Brand: S. Chand Publishing Ltd

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Book Summary of Marketing ; A Strategic Orientation CONTENTS: PART I: Introduction Marketing and strategy:An interface Towards strategic marketing management PART II: Identifying strategic marketing position Scanning environmental influences Industry analysis Competitor analysis Customer analysis PART III: Idenifying strategic marketing capability Internal analysis Identifying competitive-books advangage Market selection PART IV: STRATEGIC MARKETING DECISION Strategic product planning Strategic pricing Strategic promotion Strategic distribution PART V: Managing strategic marketing efforts Organising and controlling stragegic marketing Bibliograhy

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