"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. 583101 Bellari IN
Kendriya Vidyalaya Ballari
"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. Bellari, IN
+918050151380 https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.settings/5256837ccc4abf1d39000001/5b928defbda50e15d4c76434-480x480.png" [email protected]
9789389648553- 61ebe5acf37094ab0de1535e Indian Icon: A Cult Called Royal Enfield https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/61ebe5adf37094ab0de15391/51sopnyulyl-_sx321_bo1-204-203-200_.jpg

More than just a brand name, more than just a bike. The Enfield s distinctive look and feel, and the bass, throaty sound of its engine, create a rider in its own image inspiring the kind of devotion that other brands can only aspire to. It s been quite a ride for Enfield bikes in India, though, from its robust origins in the early 1950s to the rock bottom that was the 1980s. Come 1990, Vikram Lal of Eicher took over the brand and gave it a whole new lease of life. Later, his son Siddhartha s vision brought marketing and product together in a uniquely imaginative way, and catapulted the bike to the iconic status it now enjoys. Today, Enfield has come to epitomise successful business turnarounds.

 9789389648553-
out of stock INR 699
Westland Books Pvt Ltd
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Indian Icon: A Cult Called Royal Enfield

Indian Icon: A Cult Called Royal Enfield

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Author: Amrit Raj

Brand: Westland Books Pvt Ltd

ISBN: 9789389648553-
₹699
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More than just a brand name, more than just a bike. The Enfield s distinctive look and feel, and the bass, throaty sound of its engine, create a rider in its own image inspiring the kind of devotion that other brands can only aspire to. It s been quite a ride for Enfield bikes in India, though, from its robust origins in the early 1950s to the rock bottom that was the 1980s. Come 1990, Vikram Lal of Eicher took over the brand and gave it a whole new lease of life. Later, his son Siddhartha s vision brought marketing and product together in a uniquely imaginative way, and catapulted the bike to the iconic status it now enjoys. Today, Enfield has come to epitomise successful business turnarounds.

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