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Description of product
Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students Larry Page and Sergey Brin has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business.
Granted unprecedented access to the company, Levy disclosed that the key to Google s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google s relationship with China, including how Brin disagreed with his colleagues on the China strategy and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.
Granted unprecedented access to the company, Levy disclosed that the key to Google s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google s relationship with China, including how Brin disagreed with his colleagues on the China strategy and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups.
