This book targets the Event Professional as well as the novice in highlighting the efforts needed to conduct an event of any nature. Indiacentric in its focus, the book also has a plethora of international examples aimed at providing an indepth understanding of Events as a strategic communication tool at the generic level.
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- EVENT MARKETING AND MANAGEMENT
EVENT MARKETING AND MANAGEMENT
Author: Sanjay Singh Gaur & Sanjay V. Saggere
Brand: S. Chand Publishing Ltd
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This book targets the Event Professional as well as the novice in highlighting the efforts needed to conduct an event of any nature. Indiacentric in its focus, the book also has a plethora of international examples aimed at providing an indepth understanding of Events as a strategic communication tool at the generic level.
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| Brand | S. Chand Publishing Ltd |
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Trubrain Education India Pvt Ltd"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101.
Bellari
Karnataka - 583101
IN
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