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Customer Relationship Management in Housing Finance Sector
Author: Dr. Satyabrat Das
Brand: Notion Press
ISBN: 9781684667048-
₹599
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Description of product
The only way to survive in any business is managing the relationship with
customers. It's the duty of an organization to see that the customers are
happy always. Relationship marketing strategies are being developed,
executed and monitored over customer's life time to ensure that the
customers are loyal to the organization and come back to the same company
again and again. Managing customer relationship management brings its
unique challenges in the housing finance sector. Compared to other services
housing finance is fairly durable in nature as hardly customers buy more
than one unit in India. This brings a unique challenge to the marketing
leaders in housing finance sector. Dr Das has researched on this issue and
has come out with strategies on how to succeed in this sector through
effective customer relationship management.
customers. It's the duty of an organization to see that the customers are
happy always. Relationship marketing strategies are being developed,
executed and monitored over customer's life time to ensure that the
customers are loyal to the organization and come back to the same company
again and again. Managing customer relationship management brings its
unique challenges in the housing finance sector. Compared to other services
housing finance is fairly durable in nature as hardly customers buy more
than one unit in India. This brings a unique challenge to the marketing
leaders in housing finance sector. Dr Das has researched on this issue and
has come out with strategies on how to succeed in this sector through
effective customer relationship management.
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