"VV Square"building, Plot.No.TS 710/1b1 & 2B1, CMC Ward No 18, Moka road, Gandhinagar, Ballari-583 101. 583101 Bellari IN
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9789387472310- 5c52a28e6732e17d540ac682 Case Studies In Marketing Ed.7 https://www.trendypaper.com/s/5b1a00c581a9afd8ff765190/ms.products/5c52a28e6732e17d540ac682/images/5c52a28e6732e17d540ac683/5c52a2906732e17d540ac68b/5c52a2906732e17d540ac68b.jpg

This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. New To The Seventh Edition In the present edition, the following cases have been thoroughly updated: Ace Designers BEML BHEL BPL Gillette India Infosys Oracle SAP Standard Chartered Bank Taj West End HMT Watches HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. Target Audience MBA PGDM MIB.

9789387472310-
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Case Studies In Marketing Ed.7

Case Studies In Marketing Ed.7

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Author: Srinivasan

Brand: Prentice-Hall of India Pvt.Ltd

ISBN: 9789387472310-
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This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. New To The Seventh Edition In the present edition, the following cases have been thoroughly updated: Ace Designers BEML BHEL BPL Gillette India Infosys Oracle SAP Standard Chartered Bank Taj West End HMT Watches HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. Target Audience MBA PGDM MIB.

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