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Description of product
Lux soaps, Jabakusum hair oil, Woodwards Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux.
Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands both home-grown and foreign were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.
Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands both home-grown and foreign were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy.
