true
Blue Ocean Shift Beyond Competing
Author: W. Chan Kim and Renee Mauborgne
Brand: Pan Macmillan Publishing India Pvt. Ltd
ISBN: 9781509832194-
₹750
Sold Out
Description of product
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your peoples confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your peoples confidence so that they own and drive the process.
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your peoples confidence so that they own and drive the process.
Renting Guidelines
Specification of Products
| Brand | Pan Macmillan Publishing India Pvt. Ltd |
