GET THE INSIDE STORY OF TIKTOK NOW In June 2020, the Government of India decided to ban TikTok along with fifty-eight other Chinese apps. At the time TikTok had over 200 million users in India some of them had found fame on the app and were left dismayed by the news. While TikTok had to give up its largest overseas market, it continues to be one of the fastest growing tech companies in the world. So, what is it that sets TikTok apart? Who are the people behind this seemingly simple app that has taken over the world? How does the legendary TikTok algorithm work? What is ByteDance and how much of the Chinese technology space do they control? In Attention Factory, Matthew Brennan attempts to answer these questions and more. D
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GET THE INSIDE STORY OF TIKTOK NOW In June 2020, the Government of India decided to ban TikTok along with fifty-eight other Chinese apps. At the time TikTok had over 200 million users in India some of them had found fame on the app and were left dismayed by the news. While TikTok had to give up its largest overseas market, it continues to be one of the fastest growing tech companies in the world. So, what is it that sets TikTok apart? Who are the people behind this seemingly simple app that has taken over the world? How does the legendary TikTok algorithm work? What is ByteDance and how much of the Chinese technology space do they control? In Attention Factory, Matthew Brennan attempts to answer these questions and more. D
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