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A Question of Trust
Author: Gayatri Rath and Paarul Chand
Brand: Macmillan
ISBN: 9789389104004-
₹599
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Description of product
A Question of Trust aptly points out [that] communications must follow meaningful actions' Richard Edelman, President and CEO, Edelman
A timely and useful piece of work Madan Bahal
Why has communications become one of the core functions of an organization? How can a CEO use it to their company s best advantage?
Gayatri Rath and Paarul Chand bring over fifty years of combined experience in corporate communications and the media industry to this essential CEO s handbook to answer these questions and more. A Question of Trust not only emphasizes why corporate communications is an integral part of any organization but also how it can be marshalled for trust-building and growing brand value, even in times of unprecedented crises such as the Covid-19 pandemic.
Packed with data and valuable insights from global corporate communications leaders, this book is a go-to for CEOs and business leaders looking to consolidate their brands and cultivate trust.
A timely and useful piece of work Madan Bahal
Why has communications become one of the core functions of an organization? How can a CEO use it to their company s best advantage?
Gayatri Rath and Paarul Chand bring over fifty years of combined experience in corporate communications and the media industry to this essential CEO s handbook to answer these questions and more. A Question of Trust not only emphasizes why corporate communications is an integral part of any organization but also how it can be marshalled for trust-building and growing brand value, even in times of unprecedented crises such as the Covid-19 pandemic.
Packed with data and valuable insights from global corporate communications leaders, this book is a go-to for CEOs and business leaders looking to consolidate their brands and cultivate trust.
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| Brand | Macmillan |
