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Rs.  745.00  529.00 Out of stock
Paul Baines, Chris Fill, Kelly Page, Piyush Kumar Sinha
Oxford University Press
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Marketing is an exciting new textbook packed with learning features, combining authority with a lively and engaging writing style; and a diverse range of resources, available on line. Learn from real-life situations, and read about great campaigns from organizations such as Adani Wilmar, Oxford, Orange, and The Leela Palaces. Experience firsthand what top marketers actually do and the challenges they face in today's business environment. Discover the latest exciting advances in new technology and the social web, and learn how to take advantage of these in a marketing context. Designed for postgraduate students pursuing courses in business management, this textbook will be equally useful to marketing practitioners, particularly because of the real-life case insights presented by marketing professionals. Recognizing the need to go further than the traditional 4Ps approach, the text reflects on newer perspectives, covering topics such as relational, not-for-profit, digital, and post-modern marketing. It provides powerful learning insights into marketing theory and practice, through a series of 'Insight' features: Case Insights, Market Insights, Research Insights.

Marketing Text Book

Marketing is popular collection book written by famous authors of MBA. Great Authors like Paul Baines, Chris Fill, Kelly Page, Piyush Kumar Sinha has done research on the subject and brought you this book of Marketing. The book caters to the students of their education; the book is published by Oxford University Press Publications containing 728 Pages and is an English 2013 Edition. The ISBN Code of the Book is 9780198079446 and its availability is In Stock with a Discount price of RS. 529.

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