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Consumer Behaviour
Rs.  175.00  158.00 Out of stock
Khan, M.
New Age International
240
English
9788122415315
 0 out of 5 reviews
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25/06/2018
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The book presents a comprehensive coverage of the subject with examples from the Indian scenario. The book stresses on consumer decision-making and clearly explains the five stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase behaviour. It also explains outlet selection and purchase.

Consumer Behaviour Text Book



Consumer Behaviour is popular collection book written by famous authors of MBA. Great Authors like Khan, M. has done research on the subject and brought you this book of Consumer Behaviour. The book caters to the students of their education; the book is published by New Age International Publications containing 240 Pages and is an English 2004 Edition. The ISBN Code of the Book is 9788122415315 and its availability is In Stock with a Discount price of RS. 158. 

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